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The All-in-One Platform for Modern Content Marketing

Everything your team needs to create, plan, launch, and measure a high-impact content marketing strategy, all from one connected workspace.

Manage Each Stage of Your Campaign

Know your target audience coverage before you launch your content marketing strategy.

Most campaigns discover content gaps after launch, not before, because their content plan and content strategy were never mapped to the buyer's journey. The Content Population Matrix maps every asset a campaign needs against each target audience and each stage of the customer journey, making gaps visible and actionable from day one. 

  • Content Population Matrix. Map campaign content needs against personas and funnel stages in a single visual planning view. Know what you have, what is missing, and who each piece is for, before production begins.

  • Audience definitions. Define target audiences at campaign creation. Those same definitions carry through planning, task assignment, content creation, and attribution, so every stage of the campaign works from the same frame of reference, keeping content marketing tactics aligned across the team.

  • Campaign goals (coming soon). Create numeric goals tied to acquisition, retention, or growth at the start of every marketing plan. Results are tracked automatically as the campaign runs, with no manual update required.

Replace the campaign coordination spreadsheet.

Too often, marketing teams run campaigns across email threads, spreadsheets, and chat with no single source of truth for their marketing operations. Liferay CMP brings campaign coordination into one centralized platform where tasks, approvals, content workflows, and content operations are all in one place, helping teams maintain consistency across every campaign in one unified environment for all your content efforts.

  • Structured project management. Create campaigns as structured projects with tasks, owners, deadlines, and status workflows. Editorial calendars, a shared content calendar, and Kanban views give the entire team real-time visibility without manual check-ins or status-update meetings.

  • Configurable approval flows. Create custom approval steps with parallel review paths, deadline tracking, and a complete audit trail. Approvals run inside the platform rather than bouncing across email and chat, so teams stay consistent from brief to launch.

  • Marketing independence from IT. The full campaign lifecycle, from planning through execution, is operable by marketing without IT involvement. Marketing teams create their own content workflows, manage approvals, and track campaign status.

Content and assets on one platform, with no integration.

Most CMPs require a connection layer between campaign management and the CMS, even when both come from the same vendor. Liferay CMP runs natively on Liferay CMS, sharing the same data model, permissions, and publishing infrastructure, with built-in digital asset management capabilities and no connection to configure or maintain.

  • Headless CMS foundation. Create structured content once and deliver it across any channel, device, or region using a full enterprise CMS with flexible content modeling, role-based permissions, version control, and localization across 50+ languages, so digital content, visual content, and video content all stay on one platform.

  • Built-in asset management capabilities. Brand assets and marketing materials, including unique content and video content, are accessible inside campaigns with consistent permissions and governance applied across content, assets, and campaign workflows, supporting content curation across multiple channels and sites.

  • Direct content-to-campaign linking. Campaign tasks link directly to the content assets they reference. Campaign context, including audience definitions, goals, and approval status, travels with each asset throughout its lifecycle, supporting consistent content distribution wherever it is published.

  • Consistent governance across content and campaigns. The same role-based permissions, versioning, and audit infrastructure that govern content in the CMS apply to every campaign artifact, including briefs, drafts, and approvals.

Understand how your content is performing with built-in analytics and performance tracking.

Get insights into the content effectiveness of every asset so you can boost audience engagement and conversion rates, hit your business goals, and focus on content quality, keeping your content marketing strategy on track.

  • Content performance. Use the content dashboard to easily identify what content is being used where and see key metrics on views, reads, and traffic.

  • In-context analytics. Select a piece of content in Liferay CMS and view insights like views and shares immediately.

Requires Liferay Data Platform add-on.

No more reinventing the wheel.

AI tools speed up content creation, but without governance controls they introduce brand and compliance risk. With the AI Hub add-on, Liferay CMP includes embedded AI agents that surface content gaps, accelerates content production across content types, and keep every output auditable and reversible.

  • Content and image generation. Generate on-brand text drafts and campaign-ready images from within the campaign workflow, with a mandatory review step before any AI-generated content is published.

  • Auto-categorization, tagging, and translation. Automatically categorize and tag generated content using built-in AI tools, and translate assets across markets using built-in translation agents. Reduce the manual steps between content creation and publication across every region.

  • Content gap analysis and generation. Identify missing content across the Content Population Matrix and generate briefs-driven drafts automatically. Teams spend time refining rather than starting from scratch, with structured prompts tied to the campaign brief.

  • Preview-then-commit governance. Every AI output follows a mandatory review step before it can be published. All AI-assisted content carries provenance tags (AI-generated or AI-assisted), so teams increase content velocity without surrendering compliance control.

Requires Liferay AI Hub add-on.

How Liferay CMP Works with Other Product Modules

Content Marketing Platform + CMS

Go beyond content management and into campaign management. As an add-on to Liferay CMS, Liferay CMP adds the campaign coordination layer marketing teams need, from brief and planning through team coordination, approvals, and publishing, all inside one unified platform. This combination enables organizations, from many brands within large organizations to lean marketing organizations, to create and run campaigns end to end on the same platform IT already manages and trusts, with no new infrastructure or vendor to add for the business. Liferay CMS includes built-in digital asset management capabilities, so brand assets and marketing materials are immediately accessible within the campaign workflow without a separate tool or vendor.

Content Marketing Platform + LDP

Give marketing teams direct visibility into how their content marketing strategy is performing. Adding the Liferay Data Platform connects CMP to built-in content analytics and performance tracking, so teams can see key metrics like views, reads, and website traffic across their content library and get immediate insight into content effectiveness on any piece of content directly within the CMS, so business goals stay on track. No separate analytics tool or data team required to answer basic content performance questions.

Content Marketing Platform + AI Hub

Scale AI-assisted content production without surrendering governance. Adding AI Hub gives marketing teams embedded agents that surface content gaps, generate on-brand drafts, and automate tagging and translation across markets. Every AI output follows a mandatory review step before publication, so teams increase content velocity, without introducing brand or compliance risk.

Content Marketing Platform + Sites

Take campaigns from brief to live web experience without leaving the unified platform. Built on the same centralized platform as Liferay  Sites, CMP enables marketing teams to create and move approved campaign assets into landing pages, microsites, and full web experiences in a coordinated workflow across multiple platforms. Marketers gain the independence to launch new initiatives quickly, without filing a request with a web team or switching to a separate publishing tool.

What Is a CMP?

A Content Marketing Platform (CMP) is the software layer that helps marketing teams plan, create, produce, coordinate, distribute, and measure content across campaigns, forming the backbone of any successful content marketing strategy. A strong content marketing platform supports every stage of content marketing, from the first content plan and content strategy through content creation and content distribution. 

 

CMPs range from standalone tools that integrate with a CMS via API, to integrated suites that bundle CMS capabilities alongside the CMP. The right platform gives marketing teams a powerful tool for solving the common challenges of modern content marketing across social media, email, and the web.

Frequently-Asked Questions

Liferay Content Marketing Platform is an optional add-on for Liferay CMS. It gives any organization running a content marketing strategy the dedicated content marketing platform capabilities needed to plan, create, and manage content marketing at scale.

Most standalone content marketing platform tools require a connection layer between the CMP and CMS, whether via API or as separate modules within a vendor suite, which is why many brands and large organizations end up managing digital asset management and content on different systems. Liferay CMP runs natively on Liferay CMS and DAM, sharing the same data model, permissions, and publishing infrastructure on one unified platform with no connection to build or maintain. Campaign tasks link directly to content assets, approval workflows run in the same centralized platform where content is created, and campaign context travels from planning through launch to attribution automatically, making it a powerful tool for marketing organizations building a content marketing strategy.

A CMS manages content creation and maintenance, where content is built, structured, and stored. A CMP manages the marketing operation around that content: content strategy, content marketing strategy, content plan and marketing plan development, campaign strategy, team coordination, target audience research, buyer's journey mapping, and performance measurement. Liferay CMP is built on top of Liferay CMS and expands the content lifecycle by adding the campaign coordination layer before and after content creation. CMS is required for CMP to function, and DAM capabilities are built into the CMS, supporting marketing operations effectively across every team.

Yes, Liferay CMP includes a powerful, flexible workflow engine that lets you create custom approval and review processes for every content workflow, streamlining content creation across teams. This automation helps creative teams and marketing operations reduce manual effort, maintain consistency, stay consistent across every channel, and meet compliance requirements.

Liferay CMP helps marketing teams streamline the operational aspects of personalization for every target audience. It provides a central hub for all your personalized content, relevant content, and engaging content experiences, making it easy to create, manage, and update content variants for existing customers across the customer journey and every campaign.

Yes. Liferay CMP is built for multichannel and multisite management across multiple channels, multiple platforms, and social media platforms alike. By leveraging Liferay CMS' API-first architecture you can create content once and publish it to any digital touchpoint, including websites, social media channels, mobile apps, and other applications, all from a single location, supporting content distribution of digital content wherever your audience searches, including google search.

No. Liferay CMP is purpose-built for marketing campaign coordination and email marketing, not general project management. It replaces the marketing workarounds that teams build on top of those tools, like spreadsheets, email chains, and manual status updates, rather than the tools themselves. Teams using Jira or Asana for engineering, product, or sales team workflows keep using their existing tools.

Additional Resources

Product Info

Personalization Fact Sheet

Customer Story

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Whitepaper

How to Use Personalization to Reduce Cost-to-Serve

More Personalization Insights

One platform for every stage of the campaign.

Give your marketing team a single platform to plan, coordinate, launch, and measure campaigns, natively integrated with the CMS they already use. No new tools. No new vendors. No integration overhead.