Track, Measure, and Optimize with Built-In Analytics

Evaluate and improve your digital experiences and business performance using clear metrics and visual dashboards.

Understand your users.

The better you know your audience, the easier it is to deliver experiences that resonate. Liferay’s native analytics capabilities allow you to track, monitor, and store user data in order to refine your digital experiences over time.

  • Customer Profile Analytics

    Bring together profile data, behaviors, and interactions from multiple sources to build a unified view of each customer. You can even track anonymous users to understand their patterns before they convert.

  • Cohort Analysis

    Analyze user groups based on when they first visited and see how often they return over time. Identify retention trends and compare how different cohorts engage with your site.

  • Search Terms and Interests

    See the most common search terms and topics visitors are interested in, so you can identify potential content gaps and create content visitors want.

Turn data into actionable insights.

Get the full picture of how your sites, pages, and assets perform, meaning you can quickly spot opportunities, refine experiences, and drive better outcomes.

  • Site-Wide Analytics

    See what’s working and where users may be dropping off by analyzing key metrics like unique visitors, average sessions per visitor, session duration, and bounce rate.

  • Path Analytics

    Understand how users arrive on a page and where they go next to make informed decisions on how to keep users engaged.

  • Asset Performance

    Dig deep into the performance of assets like blog posts, web content, and documents and media. View metrics such as total views and download rates, all visualized in the Content Dashboard to easily understand what’s resonating and where each asset is used.

  • Contextual Content Analytics

    Give authors on-the-page insights into how their content performs. In a streamlined dashboard, authors can uncover views, views by location, views by device, and understand where their asset is published across sites and channels.

  • Custom Event Tracking

    Track the moments that matter most to your business – form submissions, button clicks, video plays, and more. Define custom events to measure specific user actions and tie them directly to your goals.

Put data to work.

Turn what you learn about your audience into smarter decisions that guide, influence, and reinforce audience behavior.

  • A/B Testing

    Evaluate performance by running A/B tests against bounce rate and clicks. Identify the stronger performer, then publish the winner as the new default.

  • Segments

    Create and manage audience segments by aggregating individuals based on common attributes and behavior. Use these insights to deliver more meaningful experiences.

  • Personalization

    Tailor pages, messages, and product recommendations for each segment. Deliver content that feels relevant in the moment and drives users toward their next best action. Learn more about Liferay DXP’s native personalization capabilities here.

Choose the Right Analytics Tier for You

To access these analytics capabilities, Liferay provides three tiers based on number of known, logged-in individuals, page views, and users. For more information, contact [email protected]

Basic

1,000 Named Individuals*

300,000 Page Views

Sign in your Liferay account for access

Included with DXP SH (7.4)/Liferay PaaS

Business

10,000 Named Individuals

5,000,000 Page Views

Unlimited users for Analytics Management

Enterprise

100,000 Named Individuals

60,000,000 Page Views

Unlimited users for Analytics Management

*Named Individuals is the number of known users, also called logged-in users.

Protect your business data.

Liferay has precautions and features in place to securely capture, process, and store the data you need to understand your users. For more information on how Liferay protects user data, visit our Trust Center.

  • Encryption Protocols

    Liferay uses enforced SSL connections with minimum AES-256 encryption when customer data is transmitted.

  • Data Hosting

    Liferay encrypts data at the transmission and infrastructure level.

  • Data Retention

    Liferay retains data for 13 months by default, with flexibility to adjust retention periods based on your organization’s needs.

  • Anonymous Data Handling

    Interaction data is anonymized by design. This data is only merged with an individual’s identity when the data reaches the cloud infrastructure, ensuring no identity is exposed externally or transferred by any other means.

  • Privacy Regulations

    Once data has been processed within Liferay, customers get ownership of the data. The Data Owner is ultimately responsible for complying with privacy regulations, as they go beyond the scope of how software like Liferay handles data.

What is Analytics and Optimization?

Analytics for digital experiences is the systematic process of measuring, collecting, analyzing, and reporting on site data to understand and improve how users interact with a site. Tools like a data analytics platform can help collect key metrics like traffic source, page views, and impressions to help improve digital strategy and operational efficiency.

 

Data science provides the framework and data models needed for advanced analytics, going from simple reporting applications to predictive analytics software. These tools use predictive models to analyze past data to forecast future outcomes, using machine learning and data mining to identify patterns and trends. This can then be used to forecast inventory, recommend products, or predict market trends.

 

However, these analytics platforms may still struggle collecting and surfacing metrics and insights due to siloed data sources, raw data overload, and privacy concerns. To enable businesses to overcome these challenges, Liferay provides a native, user-friendly interface that is able to track key metrics throughout the platform and then deliver actionable insights businesses need for data-driven decision making. With Liferay, businesses can move efficiently from raw data to optimization.

How Klabin Continues to Improve Their Modern Digital Workplace Using Analytics

Manufacturer Klabin uses Liferay's advanced analytics capabilities to evolve their digital workplace by analyzing data on ROI, engagement, and user profiles. Klabin was able to transform data into immediate action by matching the preferences and digital journeys of each user.

Read the full story >

Frequently-Asked Questions

Liferay Analytics Cloud originally started as a separate product, but its core capabilities are now built directly into Liferay DXP. The basic tier is included within the latest versions of Liferay DXP. Tiers are separated based on the number of known individuals, page views, and users of the platform. To access more individuals, page views, and unlimited users, you can purchase a Business or Enterprise tier.

Liferay applies multiple layers of protection to securely capture, process, and store analytics data, including strong encryption, anonymous data handling, and strict privacy safeguards. You can explore our full practices in the Liferay Trust Center.

For personal data processed through Analytics Cloud, Liferay acts as the data processor, while customers serve as the data controller. As data controllers, customers retain ownership of their data and are ultimately responsible for meeting GDPR and other privacy requirements.

Liferay supports compliance by offering administrative tools that help manage individual data rights, including:

  • Downloading user data (right to data portability)
  • Deleting user records (right to be forgotten)
  • Suppressing users (right to restrict processing)
  • Tracking anonymous data without collecting PII

Learn more in our documentation. 

Since Liferay's analytics capabilities run on GCP, customer data will be saved in one of our data centers: 

  • Oregon, United States
  • São Paulo, Brazil
  • London, England
  • Frankfurt, Germany
  • Mumbai, India

Additional Resources

More Analytics & Optimization Insights

Strengthen your digital experiences with data.